Media Buyer (Google UAC)
Core
Launching and optimizing Google UAC campaigns for iGaming B2B projects, managing conversions from install to FTD, and scaling profitable ad spend.
Role type
Senior Media Buyer (Google UAC)
Builds
Mobile app install and action campaigns for iGaming clients
Domain
iGaming / Mobile Marketing
Required skills
Google UAC campaign management, AppsFlyer/Adjust tracking, Firebase integration, WebView/PWA campaign setup, Keitaro/Binom postback configuration, Google Analytics 4, competitor creative analysis
Preferred skills
Spy tools (MobileAction, SensorTower), hypothesis testing, budget negotiation
Responsibilities
Launch and manage Google UAC campaigns (Installs, Actions, Value), optimize conversion funnels, monitor KPIs (CPA, ROI, FTD rate), prepare spend/profit reports, collaborate with Lead Media Buyer on budgets and hypotheses
Seniority
Mid-Senior, hands-on IC
