Associate Director, Content & Channel Transformation Lead
Core
Lead local marketing capabilities and omnichannel orchestration for AI-enabled personalization in the pharmaceutical industry, bridging business needs with technical solutions for content models and channel innovation.
Role type
Senior IC Associate Director (Content & Channel Transformation)
Builds
Local adaptations of global content capabilities, omnichannel journeys, and AI/automation solutions for HCP and patient engagement.
Domain
Pharmaceutical / Digital Marketing & Personalization
Deliverable
production ML models | product features
Required skills
Personalization strategy, omnichannel orchestration, content operating model design, AI/automation tool validation, cross-functional leadership, IT relationship management, campaign measurement, design systems governance, offshore content production management, taxonomy/content tagging.
Preferred skills
Next-best-action engines, data systems (CSCAN, Databricks, DOMO), additional Asian languages, hands-on AI solution building.
Technologies
SFMC, Veeva CRM, Workfront, JIRA, Mosaic, Oasis, CSCAN, Databricks, DOMO
Responsibilities
Define and govern local marketing capabilities aligned with global standards; activate and manage new technologies with IT; lead long-term channel innovation based on HCP/patient needs; serve as primary business relationship manager for capability requests; drive country-level technology roadmaps; build and validate AI/automation solutions hands-on.
Seniority
Senior, hands-on IC with 1-2 direct reports