Senior Manager, Web & Digital Experience Lead
Core
Lead local adaptations of global content capabilities for web and video channels, enabling AI-enabled targeted personalization and omnichannel orchestrated journeys for pharmaceutical customers.
Role type
Senior Manager, Digital Marketing & Content Operations
Builds
Localized content models, content operations, and personalization strategies for web and video channels
Domain
Pharmaceutical marketing, Digital Experience, AI/ML
Required skills
Personalization strategy, Web operations, SEO/GEO, Web analytics (GA4), Content management systems, AI-assisted content creation, Omnichannel orchestration, Data reporting
Preferred skills
Generative Engine Optimization (GEO), Next-best action engines, Veeva CRM, Workfront, JIRA, SFMC, Taxonomy and content tagging, AI-enhanced tools
Technologies
Firefly, GA4, Veeva CRM, Workfront, JIRA, SFMC, DOMO, Databricks, CSCAN
Responsibilities
Define and govern local marketing capabilities aligned with global standards; Partner with IT to activate new technologies and execute country-level roadmaps; Build and validate AI/automation solutions for content creation and channel enablement; Manage content production tools and omnichannel workflows; Measure campaign impact and build data for personalization.
Seniority
Senior Manager, individual contributor with no direct reports
