Senior Manager, Web & Digital Experience Lead
Core
Own content-facing digital channels (web, video) and tools to deliver personalized, AI-enabled customer journeys for Bristol Myers Squibb's pharmaceutical products.
Role type
Senior Manager, Digital Experience & Content Operations
Builds
Local adaptations of global content capabilities, omnichannel orchestrated journeys, and AI-driven personalization for pharma customers.
Domain
Pharmaceutical industry, Digital Marketing, AI & Generative AI
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Personalization strategy, Web operations, SEO/GEO, Web analytics (GA4), Content authoring tools, AI-assisted content creation, CMS management, Content taxonomy & tagging, Omnichannel orchestration, Data reporting
Preferred skills
Next-best action engines, Data systems (CSCAN, Databricks, DOMO), Hands-on AI tool building, Veeva CRM, Workfront, JIRA, SFMC
Technologies
Firefly, GA4, Veeva CRM, Workfront, JIRA, SFMC, Databricks, DOMO, Generative AI
Responsibilities
Define and govern local marketing capabilities aligned with global standards; Partner with IT to activate new technologies and execute country-level roadmaps; Build and validate AI/automation solutions; Manage content production tools and omnichannel enablement (web, video, GEO); Measure campaign impact and build data for personalization.
Seniority
Senior Manager, hands-on IC
