Associate Director, Content & Omnichannel Capability Owner Germany (m/f/d)
Core
Drive local adaptations of global content and personalization capabilities for pharmaceutical marketing, bridging business needs with technical solutions across omnichannel platforms.
Role type
Senior IC marketing technology capability owner (pharma)
Builds
Localized content models, omnichannel orchestration journeys, and AI-enabled personalization for brand teams.
Domain
Pharmaceutical marketing, digital personalization, AI/ML
Deliverable
production ML models
Required skills
Personalization strategy, omnichannel orchestration, AI tool implementation, content operations, data analytics, stakeholder influence, roadmap execution
Preferred skills
Next-best-action engines, AI-enhanced content tools, advanced data systems (Databricks, DOMO)
Technologies
SFMC, Veeva CRM, Workfront, JIRA, MLR AI, synthetic personas, agentic briefing
Responsibilities
Define and govern local marketing capabilities aligned with global standards; manage IT relationships to activate new technologies; drive country-level technology roadmaps; serve as expert on industry trends for content delivery and personalization.
Seniority
Senior, hands-on IC