Senior Manager, MarTech Platform Lead
Core
Business-side owner of marketing platforms enabling AI-enabled targeted personalization and omnichannel orchestrated journeys for pharmaceutical customer engagements.
Role type
Senior Manager, MarTech Platform Lead
Builds
Local adaptations of global content models, content operations, and personalization capabilities for the Japanese market.
Domain
Pharmaceutical marketing technology and omnichannel engagement
Deliverable
production ML models | product features
Required skills
Personalization strategy execution, Marketing automation platform configuration (SFMC), Conversational AI/IVA platform management, Mobile messaging channel activation, Veeva CRM integration, Data integration and reporting, Content taxonomy and tagging, Vendor technical management, AI tool prototyping and validation
Preferred skills
Next-best action engine experience, Omnichannel orchestration engine experience, Data systems expertise (CSCAN, Databricks, DOMO), Hands-on AI-enhanced tool development
Technologies
Salesforce Marketing Cloud (SFMC), Veeva CRM, Workfront, JIRA, CSCAN, Databricks, DOMO, IVA platforms, Mobile messaging apps
Responsibilities
Define and govern local marketing capabilities aligned with global standards; Partner with IT to activate new technologies and manage vendors; Configure and integrate marketing platforms with CRM and consent data; Build in-house technical understanding to reduce vendor dependency; Develop country-level technology roadmaps; Prototype and validate AI/automation solutions; Act as SME for emerging technology solutions
Seniority
Senior Manager, individual contributor with no direct reports
