Senior Manager, MarTech Platform Lead
Core
Owns and configures marketing platforms (SFMC, consent, IVA) to deliver personalized omnichannel journeys for pharmaceutical customers.
Role type
Senior Manager, MarTech Platform Lead
Builds
Local adaptations of global marketing capabilities, personalized content delivery, and AI-enabled engagement journeys.
Domain
Pharmaceutical marketing technology and omnichannel personalization
Required skills
Salesforce Marketing Cloud (SFMC), conversational AI/IVA, mobile messaging, Veeva CRM, data integration, taxonomy/content tagging, campaign measurement, AI/automation tool validation
Preferred skills
Next-best action engines, Databricks/DOMO, machine learning/predictive analytics, additional Asian languages
Technologies
SFMC, Veeva CRM, Workfront, JIRA, CSCAN, Databricks, DOMO, IVA platforms
Responsibilities
Define and govern local marketing capabilities aligned with global standards; partner with IT to activate new technologies; configure personalization platforms and integrate with CRM; build in-house technical understanding to reduce vendor dependency; develop country-level technology roadmaps; prototype and validate AI/automation solutions; act as SME for emerging tech.
Seniority
Senior Manager, individual contributor with no direct reports
