Business Development Manager (m/w/d)
Core
Proactively acquire new B2B clients for a full-service media agency's performance, geo, employer, social, and tech/data services.
Role type
Business Development Manager (Sales)
Builds
New business leads and client acquisition for media and performance services
Domain
Media & Advertising
Deliverable
client delivery
Required skills
B2B sales, cold calling, LinkedIn outreach, event networking, CRM management, lead qualification, KPI reporting
Preferred skills
Agency environment experience, media/marketing background, extroverted personality
Technologies
CRM systems
Responsibilities
Proactively contact potential business clients via phone, email, or LinkedIn; Build and develop initial contacts with decision-makers; Identify customer needs and pitch agency services; Schedule qualified meetings for specialist teams; Attend industry events and trade fairs for networking and lead generation; Represent the agency in face-to-face conversations; Maintain and document contacts and leads in the CRM system; Track and qualify leads before handing off to specialist departments; Report regularly on KPIs such as contact count, meeting rate, and conversion rates; Collaborate closely with marketing, strategy, consulting, and management to align sales activities.
Seniority
Mid-level, hands-on IC