CareerPlan

Teamleiter Marketing & Performance (m/w/d)

Lüneburg, NIEDERSACHSENFull-time2026-11-02 → 2026-11-11

Core

Leading a marketing team to drive qualified lead generation and economic results for real estate investments through data-driven performance marketing campaigns.

Role type

Senior Marketing Team Lead (Performance Marketing)

Builds

Real estate investment projects and brand presence for institutional investors and private owners

Domain

Real Estate / Performance Marketing

Required skills

Team leadership, Meta Ads, Google Ads, budget management, funnel analysis, CRM processes, tracking & attribution, content strategy, personal branding, automation tools

Preferred skills

AI tools, employer branding, external vendor management

Responsibilities

Lead the marketing team and set goals, optimize paid ad campaigns, allocate budgets based on performance, create weekly reports on ad spend and lead quality, analyze the full customer journey from ad to closing, coordinate content and social media strategies, improve marketing processes and reporting

Seniority

Senior, hands-on IC with team leadership