Digital Marketing Specialist / Spécialiste en marketing numérique
Core
Drive customer acquisition, retention, and revenue growth across e-commerce and powersports businesses via lifecycle marketing and digital lead generation.
Role type
Senior Digital Marketing Specialist (Lifecycle & Growth)
Builds
Automated email/SMS journeys, paid media campaigns, creator partnerships, and loyalty programs for online retail and motorcycle dealership brands.
Domain
E-commerce and Powersports/Automotive
Required skills
Lifecycle marketing strategy, Email/SMS automation, CRM management (Klaviyo), Paid media management (Google/Meta), Funnel analysis, Agency management, GA4, A/B testing, Creator/Influencer marketing
Preferred skills
Loyalty program experience, Powersports/Automotive industry experience, Dealership CRM familiarity, Personal interest in motorcycles/outdoor activities
Technologies
Klaviyo, Meta Business Suite, Google Ads, Meta Ads, GA4
Responsibilities
Develop and optimize lifecycle marketing strategies using email, SMS, and segmentation; Manage customer engagement initiatives to increase repeat purchases; Identify new acquisition opportunities through creators and partnerships; Apply lifecycle strategies to motorcycle dealership communications; Manage and coordinate an external digital marketing agency; Support paid digital advertising initiatives; Analyze customer acquisition funnels and conversion rates; Audit existing marketing programs and establish baseline KPIs; Develop performance indicators for e-commerce and dealership businesses; Track results including repeat purchase rates and cost per qualified lead; Collaborate with French- and English-speaking colleagues.
Seniority
Senior, hands-on IC
