Online Marketing Manager (m/w/d)
Core
Design and optimize data-driven digital marketing strategies, campaigns, and content across channels to drive brand awareness, reach, and qualified lead generation.
Role type
Senior Online Marketing Manager
Builds
Digital marketing campaigns, content, and customer journey optimization
Domain
Digital Marketing / E-commerce
Required skills
Digital marketing strategy, Performance marketing, SEO, SEA, GEO, Paid Social, Lead generation, Conversion optimization, Data analysis, CRM management, Content creation, Marketing automation, AI application integration
Preferred skills
French language skills
Technologies
CMS, CRM, Analytics solutions, Meta Business Suite, Canva
Responsibilities
Develop and optimize digital marketing strategy across channels; Plan and execute target-group-oriented campaigns; Manage and optimize online marketing activities including website, email, events, and paid media; Create and optimize target-group and channel-oriented content; Analyze market and performance data to derive optimization measures; Identify and integrate AI applications into marketing processes; Support sales with digital campaigns and lead management.
Seniority
Senior, hands-on IC
