Performance Marketing Manager B2B – Lead Generation & Acquisition (m/w/d)
Core
Managing B2B lead generation and customer acquisition through digital channels and strategic partnerships.
Role type
Performance Marketing Manager (B2B Lead Gen & Acquisition)
Builds
Qualified B2B leads and new customer acquisition for a logistics/international corporation
Domain
B2B Marketing, Digital Performance Marketing, Logistics/Transportation
Required skills
B2B digital performance marketing, multi-channel acquisition (SEA, SEO, Paid Social, LinkedIn), data-driven funnel optimization, KPI management (CPL, CPA, Conversion Rate), A/B testing, landing page optimization, external agency management, CRM proficiency (Salesforce), B2B sales mindset
Preferred skills
Strategic partnership development, content strategy for B2B, compensation model design
Technologies
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Salesforce, CRM systems
