Senior Digital Marketing Strategist -Startups/SMB (Remote Canada)
Core
Manage performance marketing strategies and execution for a portfolio of up to seven B2B SaaS startups/SMBs, focusing on generating SQLs and customers via Paid Media, SEO, and CRO.
Role type
Senior Individual Contributor Demand Generation Manager
Builds
Performance marketing campaigns and client success outcomes for B2B SaaS clients
Domain
B2B SaaS marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, Paid Media management, SEO, CRO, SaaS marketplace expertise, project management, client relationship management
Preferred skills
T-shaped marketing profile, experience with AI and automation in marketing
Technologies
Paid Media platforms, SEO tools, CRO platforms, Slack, Zoom
Responsibilities
Own success of SMB clients across channels, handle client relationships, project manage accounts, build relationships with client points of contact, execute campaigns to exceed results
Seniority
Senior, hands-on IC