Director, Performance Marketing
Core
Lead paid acquisition and digital experience strategy to drive qualified pipeline growth for a B2B SaaS procurement platform.
Role type
Director, Performance Marketing
Builds
Paid media campaigns, website conversion experiences, and qualified demand pipelines.
Domain
B2B SaaS / Procurement Technology
Required skills
B2B SaaS performance marketing, Google Ads, Microsoft Advertising, paid media optimization, conversion rate optimization (CRO), advanced analytics, attribution modeling, Salesforce, Google Analytics 4, AI tool application, team leadership, cross-functional collaboration.
Preferred skills
Experience with emerging digital channels, SEO/GEO, marketing automation platforms (Marketo), offline conversion tracking.
Technologies
Google Ads, Microsoft Advertising, Salesforce, Google Analytics 4, Marketo, Marketo Measure
Responsibilities
Own strategy and execution of paid acquisition channels; lead digital experience and website conversion strategy; manage paid media budgets and agency relationships; drive experimentation programs for website effectiveness; partner with Revenue Operations on attribution and measurement; leverage AI to accelerate marketing workflows.
Seniority
Director, hands-on leadership
