Performance Marketing Manager
Core
Own and scale paid acquisition channels (Meta, Google, TikTok, affiliates) to drive efficient, scalable growth for a consumer AI bill-management app.
Role type
Performance Marketing Manager
Builds
Paid media campaigns and testing roadmaps for a consumer AI product
Domain
Consumer fintech / AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media management (Meta, Google Ads), data analysis, experimentation design, unit economics, cross-functional collaboration, channel testing
Preferred skills
TikTok/affiliate channel expertise, funnel optimization, strategic channel planning
Technologies
Meta Ads, Google Ads, TikTok Ads, affiliate platforms
Responsibilities
Build and optimize paid campaigns, manage budgets, design testing roadmaps, analyze funnel performance, collaborate with creative and product teams
Seniority
Mid-level, hands-on IC