Performance Marketing Manager (m/w/d), Karlsruhe
Core
Develop, steer, and optimize performance marketing campaigns across Google Ads, Meta, LinkedIn, and other digital channels to drive lead quality and conversion rates.
Role type
Performance Marketing Manager
Builds
Digital marketing campaigns, website performance, and customer journey optimization for a construction and real estate group
Domain
Construction & Real Estate
Required skills
Google Ads, Meta Ads, GA4, Google Tag Manager, CMS management, digital campaign analysis, conversion rate optimization, stakeholder management
Preferred skills
Website or digital project management experience, brand management understanding
Technologies
Google Ads, Meta Ads, GA4, GTM, CMS
Responsibilities
Manage budget, bidding, and campaign optimization; develop and maintain group websites; optimize tracking setups and create performance reports; improve digital customer journey and conversion rates; manage external service providers; collaborate with sales and IT teams
Seniority
Mid-Senior, hands-on IC
