Growth and Demand Gen Lead
Core
Own net-new customer acquisition for a B2B diamond and gemstone marketplace by building a scalable demand generation engine using paid, SEO, and account-based strategies.
Role type
Senior individual contributor growth and demand generation lead
Builds
Repeatable, scalable acquisition channels and a value-first funnel (free tools/content) for new jeweller customers
Domain
B2B marketplace / Diamond and gemstone industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media management (Google Ads, Meta), SEO and AEO strategy, account-based marketing (ABM), attribution and analytics, funnel design, hands-on execution, system thinking, experimentation
Preferred skills
Experience acquiring small business owners or trade audiences, marketplace or product-led growth background, proficiency with HubSpot, Salesforce, Clay, Mixpanel, value-first/content-led acquisition models
Responsibilities
Set and execute demand-gen strategy across paid and organic channels; run Google and Meta ad accounts day-to-day; build scalable lead generation systems; grow SEO and AEO presence; design and run ABM programs; manage the funnel from free tools to signups; partner with data/GTM engineering for attribution; hand qualified leads to SDRs; test and scale growth ideas; report on performance and optimize spend
Seniority
Senior, hands-on IC with path to team leadership
