Senior Brand Manager (w/m/d)
Core
Strategic and operational leadership of the Cough & Cold brand portfolio in the German OTC pharmaceutical market.
Role type
Senior Brand Manager (Team Lead)
Builds
Strategic marketing plans, cross-channel marketing mix, and brand positioning for OTC health products.
Domain
Healthcare / OTC Pharmaceuticals / Brand Management
Deliverable
product features
Required skills
Brand strategy, market analysis, cross-channel marketing, budget planning, team leadership, stakeholder management
Preferred skills
Experience in OTC pharmaceutical market, fluency in German and English
Technologies
None stated
Responsibilities
Lead the Brand-Team functionally and disciplinarily, coordinate cross-functional project teams, manage external agencies, analyze market and competition, develop strategic and operational marketing plans, plan and control the cross-channel marketing mix.
Seniority
Senior, hands-on IC with team leadership
