Director Programmatic Advertising (all genders)
Core
Strategic leadership of the Programmatic Advertising business, driving growth, innovation, and economic performance across markets and brands.
Role type
Senior leadership (Director) in programmatic advertising and media activation
Builds
Scalable programmatic business units and value creation across multiple brands
Domain
Digital advertising, AdTech, Media Buying
Required skills
Programmatic advertising strategy, DSP management (DV360, The Trade Desk, Amazon DSP), data-driven KPI interpretation, team leadership, financial forecasting, process optimization, AI tool utilization
Preferred skills
Experience with Nearshore/Offshore team management, thought leadership, community building
Technologies
DV360, The Trade Desk, Amazon DSP, AI tools, Tracking systems
Responsibilities
Identify new growth areas and prioritize cross-brand initiatives, lead and develop a multidisciplinary team, ensure profitability and revenue steering, manage FTE planning and resource allocation, drive automation and efficiency, represent the unit externally
Seniority
Director, strategic leadership and team management
