Senior Specialist, Programmatic Media
Core
Execute and optimize global programmatic brand media campaigns to grow WHOOP's brand awareness across multiple markets.
Role type
Senior Specialist, Programmatic Media Buyer
Builds
Global programmatic media campaigns (CTV, OLV, display, digital audio)
Domain
Digital Marketing / Programmatic Advertising
Required skills
Programmatic media buying, DSP management, campaign optimization, performance analysis, budget management, global campaign management
Preferred skills
Multi-market campaign experience, brand-focused media campaign experience, AI tool integration
Technologies
DSPs, CTV, OLV, display, digital audio
Responsibilities
Manage campaign builds, QA, pacing, and overall campaign health; Handle creative trafficking, rotations, and performance analysis; Analyze campaign data to drive optimizations; Partner with Brand, Creative, Analytics, and Performance teams; Support global programmatic strategy and planning
Seniority
Senior, hands-on IC