International Marketing Lead (m/w/d)
Core
Lead international marketing and trade show management for a leading manufacturer of sawmill machinery, coordinating with sales and internal teams to drive brand presence and product marketing globally.
Role type
Senior Marketing Lead (International & Trade Shows)
Builds
International marketing campaigns, trade show presence, and product marketing materials for sawmill machinery.
Domain
Industrial machinery (sawmill equipment) / B2B Marketing
Deliverable
product features
Required skills
International marketing strategy, project management, trade show management, product marketing, LinkedIn management, 3D-CAD software proficiency, BIM planning knowledge, German and English fluency, MS Office
Preferred skills
Process optimization, digitalization enthusiasm, stakeholder coordination
Responsibilities
Plan and execute international marketing projects from concept to implementation; manage trade show participation including booth concept and vendor coordination; develop product marketing strategies and content; manage LinkedIn activities; collaborate with sales and technical teams to align marketing with product requirements.
Seniority
Senior, hands-on IC