Trade Show Specialist (B2B)
Core
Own the strategy, planning, execution, and performance of a portfolio of B2B trade shows and Formlabs-owned events to showcase 3D printing technology and support product launches.
Role type
Senior B2B Trade Show Specialist (Experiential Marketing)
Builds
Experiential marketing events, brand presence, and product demonstration programs for 3D printing industry leaders.
Domain
3D printing hardware and industrial manufacturing
Deliverable
product features
Required skills
B2B trade show portfolio management, end-to-end event planning and execution, budget and vendor management, cross-functional collaboration, data-driven performance analysis, project management
Preferred skills
Passion for 3D printing, startup environment experience
Technologies
Event management tools, marketing analytics platforms
Responsibilities
Define and execute event programs for booths ranging from 12sqm to 200+sqm, manage budgets and logistics, serve as a brand ambassador, analyze event performance insights, and collaborate with Sales, Product, and Design teams.
Seniority
Senior, hands-on IC
