Commercial Tradeshow Manager
Core
Lead the strategy, planning, and execution of all tradeshows and expos for the Commercial Americas Sales organization to drive commercial revenue and business-positive outcomes.
Role type
Senior IC commercial tradeshow manager
Builds
North America tradeshow portfolio and customer engagement experiences
Domain
Industrial technology / Commercial sales
Deliverable
product features
Required skills
Event strategy, budget allocation, vendor negotiation, ROI analysis, cross-functional stakeholder management, project management, CRM proficiency, data analytics
Preferred skills
Experience with virtual show platforms, process optimization, innovative technologies
Technologies
Microsoft Dynamics, Salesforce, Microsoft Office Suite
Responsibilities
Develop and execute North America tradeshow strategy; Own the tradeshow portfolio including event selection and investment prioritization; Partner with sales and marketing to improve lead quality and pipeline generation; Analyze tradeshow performance and revenue contribution; Manage vendor and agency partnerships; Lead pre- and post-show logistics including travel, venues, and AV; Present performance metrics and strategic recommendations to leadership; Optimize strategy using data-driven analysis and new technologies.
Seniority
Senior, hands-on IC
