Field Marketing Manager - Asia
Core
Manage end-to-end B2B marketing campaigns and brand visibility for a global fire engineering and risk consulting firm across Korea, Greater China, Singapore, and Malaysia.
Role type
Field Marketing Manager (Regional)
Builds
Regional marketing plans, content assets, digital campaigns, and event support for the Asia-Pacific region.
Domain
Professional services consulting (Fire engineering, safety, security, risk management)
Deliverable
product features
Required skills
B2B marketing strategy, content development (technical writing, copywriting), digital campaign management, event coordination, cross-cultural communication, data analysis for marketing, brand guideline adherence, project management, CRM usage, SEO basics.
Preferred skills
Experience in Architecture, Engineering, and Construction (AEC) sector, proficiency in Adobe InDesign/Express, experience with Brandfolder, Dynamics CRM, AI tool usage in recruitment context.
Technologies
Microsoft 365 (Word, Excel, PowerPoint, Copilot, Teams), Adobe InDesign, Adobe Express, Brandfolder, Dynamics CRM, WeChat, Weibo, Naver, LinkedIn, YouTube.
Responsibilities
Develop and execute regional marketing action plans based on business needs; collaborate with technical experts and regional leaders to align marketing with business growth; create and manage content for social media, blogs, webinars, podcasts, and case studies; coordinate events and speaking opportunities; analyze marketing data to optimize campaign performance; adapt marketing strategies to regional cultural differences.
Seniority
Mid-Senior, hands-on IC
