Head of Brand & Campaign Communication D+A (m/w/d)
Core
Lead integrated brand and product communication for Doppelherz across Germany and Austria, translating brand strategies into creative campaigns and consumer touchpoints.
Role type
Senior Brand & Campaign Communication Lead (DACH)
Builds
Integrated marketing campaigns, brand storytelling, and consumer communication assets for Doppelherz
Domain
Consumer Health / OTC Pharmaceuticals / FMCG
Deliverable
product features
Required skills
Integrated campaign strategy, brand storytelling, creative direction, team leadership, stakeholder management, cross-channel communication, agency management, social media strategy, event planning
Preferred skills
Experience in OTC/pharma sector, deep understanding of DACH market, cultural relevance, strategic clarity
Technologies
TV, OOH, Print, Social Media, Content Management Systems, Event Platforms