Senior Brand Manager (m/w/d) für Milkana
Hybrid
Core
Develop brand strategy and short-to-medium-term plans for Milkana, a leading cheese brand in Germany.
Role type
Senior Brand Manager
Builds
Brand assets, marketing mix, and innovation/renovation projects for Milkana
Domain
Food & Beverage / FMCG / Cheese
Deliverable
product features
Required skills
Brand strategy, Brand funnel management, Creative agency management, Marketing mix planning, Portfolio management, Market and competitive analysis, Budget management, Project management, Stakeholder management
Preferred skills
French language skills
Technologies
N/A
Responsibilities
Develop brand strategy and short-to-medium-term plans, Manage the Brand Funnel including brand assets, Plan and execute the marketing mix, Manage innovation and renovation projects, Conduct market and competitive analysis, Manage budget and reporting
Seniority
Senior, hands-on IC