Leitung Marketing (m/w/d)
Core
Strategic and operational leadership of the marketing department to drive brand development and market positioning for a renowned business partner.
Role type
Senior Marketing Manager / Marketing Director
Builds
Marketing strategies, brand campaigns, sales and marketing materials, and event concepts
Domain
B2B / Industrial / Technical products
Deliverable
product features
Required skills
Strategic planning, budget management, team leadership, cross-functional collaboration, agency management, data analysis, process optimization
Preferred skills
Experience with complex/technical products, digital marketing tools, AI solutions
Technologies
MS Office, digital marketing tools, AI solutions
Responsibilities
Develop and optimize marketing and brand strategy; Plan, steer, and control the marketing budget; Lead and develop a six-person marketing team; Execute innovative marketing campaigns across channels; Collaborate with sales, product management, and international sites; Manage external agencies and partners; Implement new marketing processes and digital tools; Analyze market and performance metrics.
Seniority
Senior, hands-on IC with team leadership
