Senior User Acquisition Manager (Google Ads)
Core
Launch and manage Google Ads campaigns (Search, Display, UAC, YouTube) to scale a fast-growing job-platform startup, optimizing for user acquisition and funnel efficiency.
Role type
Senior User Acquisition Manager (Google Ads)
Builds
Web and mobile job-platform for remote work seekers
Domain
SaaS / Job Platform / Digital Marketing
Required skills
Google Ads (Search, UAC, Display, YouTube), PPC campaign management, A/B testing, keyword research, tracking and attribution, funnel analysis, competitor research, unit economics, data analysis, budget management
Preferred skills
Meta Ads, TikTok Ads, other ad networks
Technologies
Google Ads, Ad spy tools, A/B testing frameworks
Responsibilities
Launch and manage ad campaigns across Google sources; Conduct research and keyword/targeting selection; Compose advertisements and generate marketing texts; Develop banners with a designer; Track performance, KPIs, and budget compliance; Analyse funnel metrics and suggest improvements; Prepare insight-rich reports with clear recommendations; Follow industry trends and adjust strategy; Run and evaluate growth experiments.
Seniority
Senior, hands-on IC