Werbekaufmann/-frau
Core
Develop attention-grabbing concepts for social media and performance marketing campaigns, combining creativity, storytelling, and data to drive brand visibility and growth.
Role type
Creative Strategist (Performance Marketing)
Builds
Social media creatives, video ads, UGC, and campaign concepts for Meta, Instagram, TikTok, and other digital channels.
Domain
Digital Marketing / Performance Advertising
Required skills
Creative strategy, performance marketing, social media marketing, content marketing, advertising, storytelling, target audience analysis, creative brief writing, data-driven decision making, KPI analysis (CTR, CPC, Conversion Rate, CPA, ROAS), trend spotting, hypothesis testing, prioritization
Preferred skills
Experience with video formats (Reels, Ads), UGC, external partner management, personal connection to horses, dogs, or animal health
Technologies
Meta, Instagram, TikTok, digital ad platforms
Responsibilities
Develop new campaign ideas, hooks, storylines, and messaging; Conceive performance creatives for various digital formats; Translate concepts into briefings for content teams and partners; Analyze creative performance to identify successful hooks and formats; Test new hypotheses and scale successful approaches; Observe social media trends and decide on adoption; Challenge existing creative approaches and drive new themes forward