Marketing Specialist
Core
Marketing Specialist responsible for researching competitors, generating creative hypotheses, writing ad copy, and running systematic A/B tests across multiple channels to scale performance marketing results.
Role type
Performance Marketing Specialist (Creative & Testing)
Builds
Creative assets, ad variations, and test campaigns for consumer tech businesses in EdTech, Mental Health, Petcare, and FashionTech.
Domain
Performance Marketing / Digital Advertising / Consumer Tech
Required skills
Performance marketing, competitor analysis via spy tools, creative hypothesis generation, ad copywriting, A/B testing, data analysis, project management with designers
Preferred skills
Figma, Adobe Creative Suite, Meta/Google Ads platforms, English language
Technologies
Meta Ad Library, Adheart, AI text generation tools, Meta Ads, Google Ads
Responsibilities
Research market and competitors using spy tools to form creative hypotheses; Write ad copy including headlines, descriptions, and UGC scripts; Launch and analyze A/B tests with User Acquisition managers; Scale winning creatives using automation and templates.
Seniority
Mid-level (2+ years experience)
