Customer Lifecycle Manager
Core
Develop and deliver lifecycle growth strategies to drive customer activation, engagement, retention, advocacy, and product adoption for banking customers.
Role type
Senior Customer Lifecycle Manager
Builds
Personalized customer journeys and lifecycle programs across email, push, SMS, in-app, direct mail, and phone channels.
Domain
Banking / Financial Services
Required skills
lifecycle strategy design, customer journey mapping, data segmentation, behavioral targeting, A/B and multivariate testing, marketing automation, commercial acumen, cross-functional collaboration
Preferred skills
experience in regulated industries (banking, insurance, telecom, utilities)
Technologies
Braze, Salesforce Marketing Cloud, Adobe Campaign
Responsibilities
Develop lifecycle strategies for onboarding, activation, engagement, retention, cross-sell, and win-back; Design and optimize personalized customer journeys; Use customer and behavioral data to identify growth opportunities; Lead experimentation to improve commercial outcomes; Partner with Marketing Automation, Data, and Product teams to deliver scalable programs.
Seniority
Senior, hands-on IC