Sr Marketing Specialist
Core
B2B marketing specialist driving lead acquisition and pipeline progression for Gartner's High Tech and Invest (HTI) verticals through integrated campaigns and sales enablement.
Role type
Senior B2B Marketing Specialist
Builds
Multi-channel marketing campaigns, content programs, and sales enablement materials for the High Tech and Invest verticals.
Domain
B2B Technology Services / Market Research
Deliverable
product features
Required skills
Integrated marketing strategy, demand generation, campaign management, content creation, CRM management, data analytics, stakeholder collaboration, project management, executive audience engagement, B2B marketing experience.
Preferred skills
Experience engaging executive-level audiences, AI tool proficiency.
Technologies
Salesforce, Adobe AEM, Power BI, Google Analytics, Chat GPT, Notebook LM, Copilot, Excel, PowerPoint.
Responsibilities
Execute integrated marketing strategies and campaigns to drive revenue growth; coordinate multi-channel campaigns and content programs to generate leads; gather input from product and sales teams to inform messaging; draft clear marketing messages ensuring consistency; track and report on marketing performance using metrics; support demand generation by communicating campaign details to sales; monitor KPIs and evaluate campaign effectiveness.
Seniority
Senior, hands-on IC