Campaign Marketing Manager
Core
Develop and execute integrated B2B marketing campaigns to drive engagement, lead generation, and growth for Gartner's C-Level executive communities.
Role type
Manager, Campaign Marketing (B2B)
Builds
Multi-channel marketing campaigns (email, digital, social, content, events) for CIO, CISO, CFO, CHRO, and other CxO audiences.
Domain
B2B Marketing / Executive Community Management
Deliverable
product features
Required skills
B2B campaign marketing, integrated marketing strategy, demand generation, CRM and marketing automation, data analytics, multi-channel campaign execution, audience segmentation, project management
Preferred skills
Marketing to C-Level executives, subscription business experience, matrixed organization experience
Technologies
CRM, marketing automation platforms, analytics tools
Responsibilities
Own annual tactical campaign strategy and integrated marketing roadmap; Develop data-driven tactics for community growth and engagement; Build audience-centric messaging; Partner with Community and Content teams; Analyze campaign results to optimize performance and ROI.
Seniority
Manager, hands-on IC
