Marketing Manager Engagement and Retention
Core
Drive subscriber engagement and retention strategy to achieve volume and revenue growth for the subscriptions business by building an engagement engine that reduces churn and maximizes customer lifetime value.
Role type
Senior Marketing Manager (Engagement & Retention)
Builds
Automated, personalized, multi-channel communication plans and optimized online cancellation journeys.
Domain
Media & Publishing (Subscriptions)
Deliverable
Product features (engagement engine, UX optimization) | Dashboards & analysis
Required skills
Data-driven marketing, P&L ownership, A/B testing, churn modeling, project management, stakeholder collaboration
Preferred skills
Consumer strategy, Go-To-Market (GTM) planning, mentoring
Technologies
Miro, Salesforce, Adobe Analytics
Responsibilities
Execute long-term subscription retention vision focusing on onboarding/reboarding; Design and run experimentation roadmaps with continuous A/B testing; Identify high-risk churn segments and execute targeted communication plans; Partner with marketing, editorial, and technology teams to deliver cohesive strategies; Monitor and optimize campaign performance and attrition metrics.
Seniority
Senior, hands-on IC with mentorship responsibilities
