Business Systems Analyst: Salesforce Marketing
Core
Business Systems Analyst supporting enterprise applications and business processes within Marketing, Sales, Product Management, and Customer Success domains.
Role type
Business Systems Analyst (Salesforce Marketing)
Builds
Stable, efficient, and scalable technology solutions for Marketing, Sales, and Customer Success
Domain
Marketing Automation and CRM
Required skills
Salesforce Marketing Cloud, Salesforce Account Engagement (Pardot), Salesforce Sales Cloud, Salesforce Experience Cloud, ERP integration (SAP), business requirements gathering, process improvement, data governance, testing and quality assurance, stakeholder management
Preferred skills
Automation, analytics, AI-enabled capabilities, workflow optimization
Technologies
Salesforce Marketing Cloud, Pardot, SAP
Responsibilities
Analyze business requirements and translate them into functional specifications; support system enhancements, projects, and technology implementations; investigate and resolve application, process, and data-related issues; develop and execute test plans and coordinate user acceptance testing; support data quality initiatives and reporting capabilities; collaborate with Marketing stakeholders to improve lead routing, opportunity tracking, and campaign attribution.
Seniority
Mid-Senior, hands-on IC
