Director, Offline Customer Acquisition
Core
Define and execute strategy to acquire customers from physical, in-person remittance channels (agents, retail, check-cashing) and convert them to active digital Remitly users.
Role type
Director, Offline Customer Acquisition
Builds
Offline acquisition programs including in-store signage, POS partnerships, local sponsorships, community activation, direct mail, and field marketing.
Domain
Fintech / Remittances / Offline Marketing
Deliverable
product features
Required skills
Offline/local/community marketing strategy, retail and point-of-sale partnership management, agency and vendor management, data-driven market prioritization, budget ownership and ROI analysis, cross-functional collaboration, building new functions from scratch, analytical framework design for non-digital channels, AI tool utilization.
Preferred skills
Experience marketing to immigrant, diaspora, or multicultural communities.
Technologies
AI tools
Responsibilities
Define offline acquisition strategy and geographies; design and run in-market programs; build and manage external partner networks; partner with Legal/Compliance on marketing materials; define success metrics and measurement approaches; collaborate with Brand, Growth, Product, and regional teams; manage budget and report performance; test and iterate go-to-market approaches.
Seniority
Director, strategic leadership