Brand Manager
Core
Develop and execute brand-driven marketing strategies to enhance brand awareness and support sustainable business growth for ZEISS eyewear lenses.
Role type
Brand Manager (Individual Contributor)
Builds
Integrated marketing campaigns, brand positioning, and consumer engagement initiatives for the eyewear lenses category.
Domain
Consumer Goods / Vision Care / Eyewear
Deliverable
product features
Required skills
Brand strategy development, integrated marketing campaign management, market and consumer analysis, cross-functional collaboration, content planning
Preferred skills
FMCG or premium brand experience, global matrix organization experience
Technologies
Digital marketing platforms, social media tools, retail marketing systems
Responsibilities
Develop brand positioning and messaging, plan and execute integrated marketing campaigns, conduct market and competitive analysis, design consumer engagement initiatives, ensure brand consistency across channels, partner with retail teams to enhance in-store experience
Seniority
Mid-Senior, hands-on IC