Job
Core
Develop and strengthen Zexter's brand strategy, identity, and market positioning within the iGaming industry.
Role type
Brand Manager
Builds
Brand strategy, social media campaigns, creative assets, and product launch materials
Domain
iGaming / Digital Marketing
Deliverable
product features
Required skills
brand strategy, social media management, creative direction, copywriting, project management, competitor research, analytics, CMS management
Preferred skills
experience with designers, writers, agencies, and external suppliers
Technologies
CMS, social media management tools, project-management tools, analytics tools
Responsibilities
Develop and implement overall brand strategy and market positioning; Maintain consistent brand identity, messaging, tone of voice, and visual standards; Manage social media channels, content calendar, publishing, and community engagement; Develop social media and awareness campaigns aligned with company objectives; Provide creative and art direction for campaigns, social media, website visuals, videos, events, and promotional materials; Create clear briefs and coordinate designers, writers, video producers, agencies, and other suppliers; Manage and review website content, product messaging, presentations, company profiles, and sales materials; Support the launch and promotion of new products, features, partnerships, and company announcements; Conduct competitor research and monitor trends across iGaming industry; Ensure all materials follow Zexter's brand guidelines and quality standards; Support the company's presence at iGaming exhibitions, conferences, and industry events; Monitor brand, website, campaign, and social media performance; Prepare regular performance reports with insights and recommendations; Manage projects, deadlines, suppliers, and brand-related budgets.
Seniority
Mid-level, hands-on IC