Web Marketing Specialist, Rakuten Travel - Mobility Marketing Group, Mobility Business Department, Travel & Mobility Business (C&M)
Core
Lead digital marketing (listing and display ads) for the mobility sector, managing strategy, execution, and performance evaluation.
Role type
Senior digital marketing specialist (web marketing)
Builds
Digital advertising campaigns and marketing automation systems for travel mobility services
Domain
Travel & Transportation
Required skills
Web marketing strategy, listing/display ad operations, bidding logic construction, attribution analysis, partner communication (Google, Yahoo!, Facebook), marketing automation implementation, tag/feed specification, data analysis (Tableau, SQL), statistical analysis, JavaScript basics, API/XML knowledge
Preferred skills
Google Ads Script/API, listing platforms (Kenshoo, Marin, SA360), display ad coordination, DMP operation, large-scale account management (10M+ JPY/month), data acquisition environments (GTM, Tealium, Adobe Analytics)
Responsibilities
Develop and execute digital marketing strategies for KPI achievement, optimize advertising investment allocation, collaborate with product managers and engineers on new initiatives, research and implement new marketing tactics
Seniority
Mid-Senior, hands-on IC