Web Marketing Specialist, Rakuten Travel - Mobility Marketing Group, Mobility Business Department, Travel & Mobility Business (C&M)
Core
Lead digital marketing (listing and display ads) for the mobility sector, driving sales through strategy, execution, and performance evaluation.
Role type
Senior web marketing specialist (digital advertising)
Builds
Digital advertising campaigns and marketing automation systems for travel mobility services
Domain
Travel & Mobility, Digital Marketing
Deliverable
product features
Required skills
web marketing strategy, listing/display ad operations, bidding logic construction, attribution analysis, partner communication, marketing automation implementation, tag/feed specification, data analysis, statistical analysis, JavaScript basics, API/XML knowledge
Preferred skills
Google Ads Script/API operation, listing platform experience (Kenshoo, Marin, SA360), display ad coordination, data acquisition environment setup, DMP operation, large-scale account management, Tableau, SQL, DMP
Technologies
Google Ads, Google Tag Manager, Tealium, Adobe Analytics, Tableau, SQL, Teradata, Big Query, Kenshoo, Marin, SA360
Responsibilities
Develop and execute ad strategies to achieve sales KPIs, optimize advertising investment allocation, collaborate with product managers and engineers on digital foundations, implement tags and feeds for marketing automation, research and execute new marketing initiatives
Seniority
Senior, hands-on IC
