Senior Manager, Consumer Products Strategy
Core
Build frameworks and playbooks to select, position, and commercialize Netflix titles for consumer products (merchandise, licensing, etc.) globally.
Role type
Senior Manager, Consumer Products Strategy
Builds
Commercialization frameworks, deal structures, audience insights tools, and market research for Netflix IP.
Domain
Entertainment / Consumer Products Strategy
Deliverable
product features
Required skills
Strategic framework development, market research, competitive analysis, financial modeling, cross-functional leadership, portfolio management, audience segmentation, deal structuring, data-driven decision making
Preferred skills
MBA, experience in top management consulting or investment banking
Technologies
None explicitly stated
Responsibilities
Build frameworks to improve title selection for consumer products; Identify opportunities to innovate deal structures; Hone audience identification from viewership to CP audiences; Expand strategies towards portfolio-based consumer moments; Innovate awareness and sell-through tracking; Develop metrics and tooling for commercial pacing; Conduct market research and competitive analyses
Seniority
Senior Manager, hands-on IC with strategic oversight