Director, New Business Development & Franchise Marketing, South Korea
Core
Leading the growth and development of NBCUniversal properties into global franchises in South Korea through strategic planning, new business models, and marketing activations.
Role type
Director, New Business Development & Franchise Strategy
Builds
Strategic Korea business plans for new business franchises (Retail, Gaming, Experience, digital) and franchise marketing activations.
Domain
Media & Entertainment, Franchise Management, Retail Strategy
Deliverable
product features
Required skills
Strategic planning, analytics, brand development, data-to-insight translation, stakeholder management, retail marketing tactics, negotiation, event management, cross-divisional collaboration
Preferred skills
Media & Entertainment experience, global brand experience, international environment experience, content passion
Technologies
Events tool kit, global marketing tools
Responsibilities
Develop strategic Korea business plans for new business franchises; Define brand portfolio strategy and identify new opportunities; Lead development of bridge content and digital/social strategies; Oversee analysis and tracking of metrics for business case modelling; Develop and execute territory-specific franchise marketing activations; Manage location & experience-based activations in markets; Oversee presentation support and coordination of all events in region; Partner with Franchise Management to guide implementation of franchise strategies; Inspire licensee and retailers through brand presentations; Attend top-tier retail and licensee meetings; Plan screenings for licensees and retailers; Collaborate with global events and marketing teams to secure assets and presentations.
Seniority
Director, strategic leadership & execution
