Marketing Projects & Automation Specialist
Core
Lead marketing transformation initiatives and drive customer engagement through data-driven strategies and automation in the operational leasing industry.
Role type
Senior Marketing Projects & Automation Specialist
Builds
Customer journeys, lifecycle campaigns, and marketing automation workflows for an operational leasing company.
Domain
Financial services / Operational leasing / Automotive mobility
Required skills
Project management, Salesforce Marketing Cloud, CRM strategy, Customer segmentation, Data analysis, Stakeholder management, Regulatory compliance
Preferred skills
Banking/financial services experience, International matrix organization experience, German or Luxembourgish language skills, Automotive/leasing industry knowledge
Technologies
Salesforce Marketing Cloud
Responsibilities
Lead and coordinate strategic marketing projects; Manage and optimize automated customer journeys in Salesforce Marketing Cloud; Develop dashboards and reporting tools for business decision-making; Ensure marketing activities comply with regulatory requirements and data privacy standards.
Seniority
Senior, hands-on IC
