General (Non Tech) Job Template
Core
Marketing Operations & Automation Specialist managing technical campaign execution, data handling, and process streamlining across marketing platforms.
Role type
Marketing Operations Specialist
Builds
Marketing campaigns, data lists, and automated workflows
Domain
Marketing Technology / Identity Verification
Required skills
Marketing Automation Platform expertise, CRM management, Data structure maintenance, List processing, Workflow automation, Privacy compliance
Preferred skills
iPaaS tools familiarity, Modern AI tools understanding
Technologies
Marketo, Salesforce, HubSpot, Pardot, Zapier, Make
Responsibilities
Audit and optimize marketing operations workflows, Maintain database schema and custom fields, Execute list imports and enrichment, Build and test email campaigns and landing pages, Monitor system integration health between marketing software and CRM
Seniority
Mid-level, hands-on IC
