Director, Digital Marketing, Operations & Analytics
Core
Senior digital marketing leader defining and scaling digital experience, marketing technology, analytics, and operations capabilities to strengthen customer engagement and commercial performance across the Americas.
Role type
Director, Digital Marketing, Operations & Analytics
Builds
Digital marketing platforms, CRM ecosystems, analytics dashboards, and AI-enabled marketing operations for a global water solutions brand.
Domain
Consumer Goods / Water Solutions / Digital Marketing & Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Digital marketing strategy, Marketing operations (MarOps), CRM management, Analytics & attribution modeling, Ecommerce growth, AI & automation adoption, Team leadership (5+ years), Stakeholder management, Vendor/partner management, SEO/SEM, Data governance
Preferred skills
Experience in building products/manufacturing/industrial sectors, Center of Excellence leadership, Digital merchandising, Customer journey mapping, MBA
Technologies
CRM, Marketing Automation, Web Analytics, CMS, SEO/SEM tools, AI/ML platforms
Responsibilities
Develop multi-year strategy for digital experience and marketing technology; Lead and develop high-performing teams; Own strategy for digital properties including UX and conversion optimization; Partner with sales/commercial teams to drive ecommerce growth; Oversee marketing technology architecture and data governance; Build executive dashboards and reporting structures; Drive AI and automation adoption; Manage agency and technology partnerships.
Seniority
Director, Senior Leadership