Director of Product - MarTech
Core
Lead a multi-squad organization to build and scale in-house marketing automation systems that drive 10x growth across paid and organic channels without scaling headcount.
Role type
Director of Product, MarTech (Leadership)
Builds
In-house marketing automation platforms, AI-native ad/search tools, and growth systems for SEM, SEO, and emerging AI channels.
Domain
EdTech / Performance Marketing / AI
Deliverable
production ML models | product features
Required skills
Marketing automation architecture, cross-channel growth strategy, AI product strategy, people leadership (managing managers), data-driven decision making, technical depth in ad platforms (Google Ads, Meta), product-market fit for new channels.
Preferred skills
Experience in marketplace or martech SaaS, history of entering new channels before playbooks existed, daily use of AI in workflows.
Technologies
Google Ads, Meta, GSC, AI ad platforms, AI search platforms, APIs, backend systems.
Responsibilities
Set vision for scaling marketing via automation, lead PMs across squads, co-own growth outcomes with marketing leaders, define AI integration in marketing stacks, build guardrails for safe AI usage, partner with engineering on data pipelines.
Seniority
Director, hands-on leadership