Digital Marketing Manager DACH (f/m/d)
Core
Plan and execute digital and omnichannel campaigns for healthcare professionals and consumers across Germany, Austria, and Switzerland.
Role type
Digital Marketing Manager
Builds
Omnichannel digital experiences, customer journeys, and digital platforms (HCP portals, consumer websites, CRM, email marketing)
Domain
Healthcare / Pharmaceutical
Deliverable
product features
Required skills
Digital strategy, omnichannel campaign management, CRM and marketing automation (SFMC, HubSpot), web analytics, performance marketing, project budget management
Preferred skills
Experience in regulated industries (pharmaceutical, healthcare), CMS platforms, digital media tracking
Technologies
SFMC, HubSpot, CMS platforms, web analytics tools
Responsibilities
Plan and execute digital/omnichannel activities; manage HCP and consumer digital projects; manage recurring digital activities (newsletters, webinars, landing pages); support customer journey implementation; monitor campaign performance; build stakeholder relationships
Seniority
Mid-level, hands-on IC