Growth Marketing Manager
Core
Own and scale global digital demand engine for enterprise B2B healthcare clients, driving awareness, engagement, and pipeline growth.
Role type
Senior IC Growth Marketing Manager (Enterprise B2B)
Builds
Global B2B demand engine, multi-channel campaigns, SEO/GEO programs, ABM initiatives
Domain
Digital Health SaaS, Enterprise B2B
Required skills
B2B demand generation strategy, multi-channel performance marketing, SEO/GEO optimization, website conversion optimization, ABM targeting, CRM/marketing automation management, external agency/vendor management, data-driven experimentation, AI-powered marketing tools (via careerplan.io/jobs/E6-00C-5C-F6D-growth-marketing-manager-at-navina)
Preferred skills
Experience with HubSpot and Salesforce, managing large paid media budgets, optimizing CPL and ROI, working with content and design teams
Technologies
HubSpot, Salesforce, SEO tools, GEO tools, AI marketing platforms, paid search, paid social
Responsibilities
Implement B2B demand generation strategy and quarterly planning; Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM; Lead SEO and GEO including strategy, technical SEO, keyword and entity mapping; Own website conversion optimization through data-driven experimentation; Identify, evaluate, and scale emerging acquisition channels and AI-powered marketing opportunities; Collaborate with Marketing, Design, and content teams to develop high-performing ads, landing pages, and lifecycle content; Work with external agencies and vendors to scale execution
Seniority
Senior, hands-on IC
