Paid Search Strategist
Core
Plan, launch, manage, and optimize paid search, paid social, and display campaigns for healthcare and pharmaceutical clients.
Role type
Paid Search Strategist
Builds
Digital advertising campaigns across Google Ads, Microsoft Advertising, and Meta Ads Manager
Domain
Healthcare, Pharmaceutical, Digital Marketing
Required skills
Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, conversion tracking, audience tags, analytical skills, campaign optimization, budget management, client communication
Preferred skills
Regulated industry experience, medical/legal/regulatory review processes, Google Ads/Microsoft/Meta/GA certifications, Google Tag Manager, Looker Studio, Excel/Sheets
Technologies
Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Looker Studio, Excel, Google Sheets
Responsibilities
Plan, launch, manage, and optimize paid search, paid social, and display campaigns; Research audiences, keywords, competitors, and search behavior; Monitor budgets, pacing, bids, targeting, creative performance, and campaign goals; Analyze campaign and website data to explain performance and recommend next steps; Prepare performance reports with clear insights and recommendations; Present campaign performance and strategy directly to clients; Implement and validate pixels, tags, conversion events, UTMs, and audience tracking; Coordinate with internal teams, external vendors, publishers, and data providers; Support quality assurance and review processes for campaigns in regulated industries
Seniority
Mid-level, hands-on IC