Referent Marketing & Go-to-Market (w/m/d)
Core
Support Business Units in positioning and marketing services, solutions, and portfolios to increase market visibility and penetration.
Role type
B2B Go-to-Market & Product Marketing Manager
Builds
Integrated marketing activities, sales enablement materials, and demand-generation campaigns for industrial services and solutions.
Domain
Industrial services and solutions (Energy/Infrastructure)
Deliverable
product features
Required skills
B2B marketing, Go-to-Market strategy, market analysis, customer journey mapping, sales enablement, content creation, stakeholder management
Preferred skills
Launch marketing, lead nurturing, competitive analysis, presentation tools, German and English fluency
Responsibilities
Develop positioning and value propositions, execute integrated marketing campaigns, create sales enablement assets, analyze market trends, support demand generation, collaborate with sales and business development.
Seniority
Mid-Senior, hands-on IC