Founding Product Marketer
Core
Founding Product Marketer owning market presence, positioning, messaging, and sales enablement for a workforce intelligence platform.
Role type
Founding Product Marketer (0-1 build)
Builds
Product positioning, messaging, landing pages, case studies, and sales enablement materials.
Domain
B2B SaaS / Workforce Intelligence
Deliverable
product features
Required skills
B2B product marketing strategy, positioning and messaging, launch management, content strategy, sales enablement, ICP definition, competitive intelligence, writing, data-driven decision making, technical aptitude, early-stage startup experience.
Preferred skills
Enterprise experience, 1-10 build experience, former founder experience.
Technologies
Modern marketing tools, AI, video creation tools, G2.
Responsibilities
Develop product positioning and messaging; plan and execute product launches; create content strategy and assets; manage customer lifecycle marketing; build sales enablement materials; define ICP and use cases; conduct competitive intelligence; ghostwrite founder thought leadership.
Seniority
Founding, hands-on IC
