Online Marketing Manager (m/w/d)
Core
Positioning existing and new construction project management software products in the B2B market to generate qualified leads and visibility.
Role type
Online Marketing Manager (B2B SaaS)
Builds
pro-Plan, pro-Report, pro-SiGe construction software products
Domain
Construction industry / B2B SaaS
Deliverable
product features
Required skills
SEO (including AI search optimization), Google Ads, WordPress, Content strategy, Social media marketing, LinkedIn Ads, Data analysis (GA4), Conversion tracking
Preferred skills
Experience with construction industry, Knowledge of structured data, Experience managing agencies
Responsibilities
Develop content and editorial plans for the company blog and media, Optimize website content and structure for search engines and AI systems, Plan and optimize Google Ads campaigns, Manage LinkedIn presence and ad campaigns, Analyze campaign performance and conversion data to drive improvements, Write advertorials for industry media