Online Marketing Manager (m/w/d) – Schwerpunkt SEA & Performance Marketing
Core
Planning, developing, and optimizing SEA, advertising, and performance marketing campaigns to drive leads and revenue, alongside SEO and web project management.
Role type
Online Marketing Manager (SEA & Performance focus)
Builds
Paid advertising campaigns, SEO strategies, and website optimization projects for B2B marketing agency clients.
Domain
Digital Marketing / Performance Marketing / SEO
Required skills
Google Ads, Microsoft Ads, Meta Business Suite, Google Analytics 4, Tag Manager, SEO tools (Sistrix, SEMrush, ahrefs), conversion tracking setup, campaign monitoring and analysis, keyword research, competitive analysis, AI tool evaluation for marketing workflows.
Preferred skills
WordPress, CMS management, technical understanding of web technologies (loading speeds, tracking implementation, APIs), structured documentation, client communication.
Responsibilities
Plan and execute SEA and online advertising campaigns; develop performance marketing strategies for lead and revenue growth; implement and optimize campaign bidding strategies and ad copy; set up and maintain tracking setups (conversion tracking, tag management); conduct keyword research and competitive analysis; manage SEO strategies (on-page, off-page, technical); support website projects and content optimization; evaluate and integrate AI tools into marketing processes.
Seniority
Mid-Senior, hands-on IC
